Then ‘bam!’ it all comes crashing down. What have you done?
It could be that you have committed one of the 7 deadly sins of Pinterest…
1. Greed – The sin of wealth gathering.
Pinning your sales, promotions or coupons is not what people want to see on Pinterest people won’t like it and won’t follow you, worse still you could end up being reported as a spammer, if you are posting interesting things people will come but you won’t make a sale by forcing your marketing down people’s throats.
Don’t expect to become an overnight success; it takes time to build a customer base
2. Wrath – The sin of anger, rage.
Watch your tone and content is not foul, insulting or rude demonstrating your own anger or enticing others to get angry with you.
Don’t pin things that promote self-harm or self-abuse, this is against Pinterest terms and conditions.
Be polite when commenting on others pins.
Pinterest does not allow hateful content.
3. Gluttony – The sin of over indulgence.
Stop the self-promotion and add a bit of variety to your boards.
Share the things you like and love but don’t over-do it – posting too much, too often or only ever posting about one thing, get a bit of variety on your boards to draw people’s interest in what you have to share.
4. Envy – The sin of wanting what others have
Adding someone to your ‘collaborative’ board just because you think they have sway or influence that will draw people to your content is inappropriate, if you want someone to collaborate with you ‘ask’ them before you add them!
Just because someone has a lot of followers doesn’t meant their followers will come to you just because you are connected with that person, you have to be liked for being yourself not because of who you know.
5. Lust – The sin of sexual content
Obviously anything too sexually explicit is likely to get you into trouble!
Pinterest has a no nudity policy, so bear this in mind before you share those pictures of hot girls lap-dancing!
You might find such things enjoyable but Pinterest is not the place for sharing this kind of interest.
6. Pride – The sin of over self-promotion
Sharing your own products and services is one thing but don’t over-do it, it’s spamming.
Yes, if you have a new product you may want to show it off, but going overboard with selfish indulgence is just going to make people go away, not come back for more.
7. Sloth – The sin of being lazy
If all you do is repin other people’s pins and not add any original content of your own people will quickly become bored and more likely to follow those you are repinning than you.
Not pinning often enough (almost as bad as pinning too often) will leave your followers bored and they will stop checking in on what you are doing – maybe set yourself a schedule for pinning so you can get the balance right.
Not checking for copyright/trademark infringements – the biggest sin of all, make sure you credit your sources properly another big thing in Pinterest policy, if you are too lazy to check you could find yourself reported for infringement and your boards closed down.
Think before you pin!
Photo by JanetR3