Editor: This is the third in our series on Pinterest and men. In this article, Sharon Howard looks at how the demographics of Pinterest vary by country.
You’re a guy — why would you want to look at kittens and cakes?
Your target audience is male. How can you draw them into Pinterest?
After all Pinterest is a girl thing, right?
Sure, there are plenty of bored housewives posting pictures of home furnishings, recipes and cute and cuddly things.
And, true, overall worldwide the largest demographic using Pinterest currently is women (74%) aged 35-44, earning $25,000 – $49,000, the top interest being Fashion Designers & Collections.
In the USA, women make up 81% of Pinterest users.
But elsewhere that trend is being bucked.
Males are out-pinning females in a number of countries around the world…
Male dominance of Pinterest (% of users by Country)
(Data from : Google Ad Planner)
The top interest for UK male users is Public Relations, while the earning capacity of these users is in the higher end – £50,000+.
What does this mean for business?
Well, first of all the spending capacity of these high-earning males is much greater and with the knowledge that Pinterest is already generating more referral traffic than Twitter and Google+ the likelihood of converting a referral to income for your business is much greater if you are targeting this audience with your pins.
So, if your target market is young, wealthy males, here are the top 5 things you need to be pinning about:
- Public Relations
- Web Stats and Analytics
- Scripting Languages
- Graphic Design
- SEO and Marketing
Not forgetting the other interests that are likely to attract men to your boards such as cars & motorcycles, sports, technology and ‘geek’.
There are a number of interesting boards reaching this male audience already. Here is a list of the top 5 male Pinners. Why not follow a couple yourself to see what they are doing to give you ideas for your own boards?
- Mike D – http://pinterest.com/tempspaz/
- Daniel Bear Hunley – http://pinterest.com/danielhunley/
- Michael Wurm – http://pinterest.com/inspiredbycharm/
- Bright.Bazaar – http://pinterest.com/will_uk/
- Thomas Murphy – http://pinterest.com/therealmurphy/
(Data from: zoomsphere)
And the wildcard, not in the top 5 but worthy of checking out:
Board of Man – http://pinterest.com/drewhawkins/board-of-man/
Photo by: Kalexanderson