Guest post by Richard McMunn
The potential that Pinterest has to drive up sales is enormous. This is why companies, particularly related to the most popular topics on Pinterest, cannot afford to ignore it as a tool for getting more exposure. Home décor companies in particular can use Pinterest creatively to generate a buzz around their brand, which could potentially result in bigger sales.
Let’s look at the top home décor brands that are using Pinterest effectively to leverage all that it can offer to businesses.
Etsy is a US-based ecommerce site that focuses on handmade arts, crafts, clothing, accessories and home décor. Etsy has huge potential as much of the content it showcases is likely to be popular on Pinterest though not all of it is related to home décor. Etsy uses Pinterest to curate some highly inspiring and ‘repin-worthy’ home décor products and ideas.
2. Martha Stewart
Martha Stewart’s Pinterest is also filled with useful tips about Do-It-Yourself projects around the home and garden, and ideas and tips for home décor. Another inspiring thing about Martha Stewart’s Pinterest is that it is full of ideas suited for a range of budgets and tastes.
When you think home décor, you cannot ignore Ikea. Some people love minimalist, and utilitarian principles of most of Ikea’s home décor products, while some are not keen on its ubiquitous ‘sameness’. Whatever you may think of Ikea, you cannot ignore it when it comes to home décor. Ikea uses Pinterest well to showcase some inspiring products and ideas for each and every room in the home.
Anthropologie is an interesting retailer dealing with stylish goods within the categories of clothing, accessories, and home décor. The site uses its Pinterest board very effectively in that it showcases its own store layouts from different stores around the world. This offers potential customers a great way to browse through the multitude of inspiring and beautiful products and ideas on offer.
We have seen some home décor brands that are using this social media tool in different ways to maximise their exposure and gain more traffic, but the fact is that Pinterest is still very much underutilised by many leading home décor brands. That said, it has only been in existence for a few years to date, so there is certainly plenty of potential for further growth in the near future.
Richard McMunn is a writer for How2become; a leading career and recruitment specialist for public sector careers. For the last 8 years How2become has helped numerous people prepare for and pass tough recruitment processes and assessment centres in order to secure their dream job. You can also connect with How2become on Google Plus