Could Knowing About Pinterest Get You a Job?


Could knowing about Pinterest get you a better job?

7007 people seem to think so.

That’s the number who now mention Pinterest on their LinkedIn profiles, up from 5095 just 3 weeks ago.

It’s still a very small number compared to the 431,685 who mention Facebook and the 250,481 who mention Twitter, but it represents an impressive 11% week-on-week growth rate.

Is it time to list Pinterest on your LinkedIn profile?

See our Pinterest stats page for more data on Pinterest’s growth and popularity.

7 Reasons to Promote Your Business on Pinterest

Pink sticker saying "Yay"
You’re busy already. Why should you be trying to promote your business on Pinterest, too?

Used the right way, Pinterest is a valuable marketing tool that can put your business in front of a captive and targeted audience. If you have products that appeal to typical Pinterest users, you need to take advantage of this social media site.

Here are seven reasons why.

1. Targeted audience. The Pinterest crowd focuses specifically on arts and crafts, design, do it yourself, homemade items, and similar topics. You need to take advantage of Pinterest if your business falls in to one of these categories.

2. Easy setup. Pinterest boards are not complicated to set up and maintain. You won’t spend much marketing time setting up or maintaining your board.

3. Profile page promotion. You can put all of your business information on your Pinterest profile page. When a prospective customer looks through your board, you let them know your web information and other important sites.

4. No cost. Pinterest does not cost anything to set up, even for businesses. If you’re looking for low cost ways to promote your business, you shouldn’t skip over Pinterest.

5. High click-through rates. Pinterest has a good click through rate from boards. You get targeted, quality traffic that’s already interested in seeing what you have to offer.

6. Personal interaction with customers. Like other social media sites, you have a direct line to your customer base. They can let you know exactly what they’re thinking when it comes to your products. When you interact with your customers, you get a sense of exactly what your target market is looking for.

7. Large user base. Pinterest has a huge user base, now over 20 million visitors per week according to Experian. This sheer scale means that, together with the site’s demographic focus, you can’t get a much better place to promote a business targeting this sort of audience.

Photo by richardmoross

How to Get More Followers on Pinterest

Wondering how to get more followers on Pinterest? The top users are getting over 20,000 new followers every weekHow do they do it?

Let’s look at the five Pinterest users who are gaining followers most quickly at the moment and see what they are doing.

1. Jennifer Chong

Jennifer Chong


Jennifer pins great designs, particularly fashion, home furnishings and delicious-looking food.


Only the most beautiful photographic images are allowed onto Jennifer’s boards.

2. Mike D

Mike D

  • Username: tempspaz
  • New followers this week: 31,841
  • Location: Philly via Cincy
  • Boards: 19, Pins: 4232
  • Popular pin sources:, random others


Mike pins colourful classic / retro artwork and photography, particularly tasty-looking meaty food.


Mike pins images from a very wide range of sites and his food pins appeal to our indulgent side.

3. Maia McDonald

Maia McDonald


Maia pins a range of fashion and food with some interiors. She uses short, 2-6 word descriptions.


Maia pins frequently, but focuses on extremely elegant pins, avoiding anything tacky.

4. Anna H

Anna H


Anna pins great-looking food, art, fashion and interiors.


Anna pins isn’t shy about pinning famous art. She also manages to hunt down some especially beautiful photography.

5. Caitlin Cawley

Caitlin Cawley


Lots of yummy baked products, fashion accessories, homes and cosmetics.


Caitlin’s most popular pins are strong on indulgence, with naughty cakes doing particularly well.

How Can You Get More Pinterest Followers?

Three things seem to be working well for the top pinners we’ve looked at:

  1. Find great photography: don’t pin anything that is less than amazing.
  2. Use a wide range of sources: the top pinners are sourcing images from many different sites.
  3. Consider pinning indulgent food: anything unhealthy but delicious will probably go down well!

What have you seen working well? Are we missing something that these top pinners are doing? And have you tried our recent tips on getting more Pinterest followers?

Share your thoughts in the comments.

Photos from users’ Pinterest profiles and snre

Get More Pinterest Followers Now

How can you get more followers on Pinterest?

Here are five ways to increase your influence and get more people to follow you.

1. Link Your Pinterest with other Social Media Platforms

A great way of instantly getting more followers is for you to link your Pinterest profile with your Facebook and Twitter accounts. You can do this by syncing your Pinterest profile with the other two platforms. After doing this, you can find out who in your friends list is already using Pinterest, and even send out invites to those who aren’t. Facebook and Twitter possess the bulk of users and by syncing these two platforms with your Pinterest account, you will automatically drive traffic to your Pinterest profile and get more followers.

2. Create Tutorial-Based Boards

People are always on the lookout to learn ways of doing things. Perhaps knitting is a subject that some Pinterest users are interested in. You can take advantage of this information to create tutorial boards that contain step-by-step guides on how to go about knitting. Adding clear and colorful photos in each board and using language that is simple and interesting will draw in more followers. People will be hooked to your profile and will wait, week after week, for more tutorials. This can even land you a cult following.

3. Put a Pinterest Plugin in your Blog or Site

Harnessing the power of social media in order to maximize it calls for a proactive approach. If you are running a blog, ensure that every time you post a blog blurb, have a plugin to your Pinterest profile at the bottom of each post asking them to find out more information about you or share your post on Pinterest which will lead them to your Pinterest profile.

4. Post Regularly

Taking an active and continuous role in updating your profile with fresh information will keep the interest of followers piqued by, for example, posting every two days. An active board quickly becomes a popular board, and will entice followers to recommend your profile to their friends.

5. Get Creative in Board Naming

The idea here is to make sure that you give the boards unique and eye-catching titles. Things to put into consideration here include using titles that appeal to the emotional side of users and using positive and enthusiastic words in the titles.

Further Resources


So there it is – five quick and simple ways of getting more Pinterest followers. The important thing is to have fun with these, keep exploring and don’t be afraid to personalize these tips to suit your needs.

What are your favourite tips for getting more Pinterest followers?


Photo by Photos by Mavis

8 Ways to Screw Up Your Pinterest Profile

With so many profiles on Pinterest, it’s easy for yours to get lost. Here are 8 key mistakes you might be making.

1. A confusing profile picture. Avoid complicated pictures or writing. Make sure your profile picture is both eye-catching and identifiable when it’s small, such as on a comment

2. A boring bio. Along with a good profile picture, have a good bio. Make it interesting and a little funny, and not simply dry and factual. If people think your bio is interesting they will think your pins are interesting.

3. Pinning too much. No one wants their Pinterest timeline blocked up by one person. Try to pin no more than five to seven things a day, and space them out a little so they are not all in one block.

4. Not having original content. Re-pinning is fine occasionally, but people use Pinterest to see new things, so give them what they are looking for.

5. Bland folder names. Be descriptive and creative with your folder names. Don’t limit yourself to ‘Food’, try ‘Delicious Desserts’ instead. Also use the hashtag # to identify what is in the folder, so people will find it when they search on that topic. Use hashtags when pinning as well. People who like one of your pins may check out your other ones.

6. Not being social. Pinterest is for networking. The more you put into it, the more you will get back. Regularly update your boards and comment nicely on other people’s pins to raise your Pinterest profile.

7. Not having many boards. Popular Pinterest users have a lot of boards, with a lot of pins. Even if you are only interested in one topic you can still have a lot of boards. Pinterest users have boards for watches, flowers, even colours. Diversity is interesting, and interesting is good.

8. Not sharing your Pinterest profile. Put Pinterest badges on your blog, website and Facebook account. Tweet your pins and include your Pinterest page in your email or forum signature.


Photo courtesy of Thunderchild7

Little Known Ways to Get More Pinterest Followers

Lots of Followers

Pinterest is rapidly becoming as popular as Facebook and Twitter in some social networking circles, but it can be frustrating trying to gain followers. Use these little known techniques to boost your numbers.

1. Plan. Be organised in what you offer. Have daily or weekly theme for your pins and update your content regularly. Aim for around 5 pins a day.

2. Seek out beautiful and interesting pictures. If you are a good photographer take your own, otherwise use sites like Tumblr and StumbleUpon.

3. Encourage users to add to your boards. Ask on a pin if they know of something similar or better, and suggest they pin it there.

4. Follow others and comment on their pins. Pinterest is a community and, like Twitter and Facebook, you have to give to get back.

5. Use an eye-catching profile picture. A clear picture will help your comments stand out.

6. Sync your Pinterest account with and Twitter. You can easily share pins with followers on other sites.

7. Add a Pinterest tab to your Facebook page. Many bloggers have a ‘Follow Me on Pinterest’ button on their blog, but not many also have one on their Facebook page. Lowes increased followers of their Pinterest account by 32% just by adding a Pinterest tab on their Facebook page

8. Use hashtags to help people find your pins by subject. For example: #chicken #recipe. Also use @name to talk about popular Pinners.

9. Be creative when naming your boards.

10. Pay others to promote your account. Use sites like to find the best deal.

Pinterest Marketing - Let's start marketing our company on Pinterest before Pinterest is ruined by marketing

We loved this cartoon by the folks at someecards so it had to be shared!