Social-media savvy businesses are recognising the potential in Pinterest and are creating pages to advertise their goods, whilst others are hoping to entertain and educate with theirs.
1. (Fictitious) Travel Journal
Though Pinterest can definitely be used to advertise and earn money, it can also effectively be used to entertain. The adventures of the fearless Mr Sans-Peur is a board highlighting the adventures of the fictitious Mr Sans-Peur. This page has attracted almost 100,000 followers, despite comprising just travel pictures from around the world that Pinterest is inundated with.
Perhaps the appeal of this page is the caption that accompanies each page, detailing another piece of Mr Sans-Peur’s story. These short accounts add an emotive nature to the pictures and creates continuity between the images, allowing for a story to unfold.
2. Celebrity Rhyming Slang
Pinterest can also be used to educate. Eamon’s Agency Rhyming Slang declares that “anyone’s welcome” to be taught through the images on this board. The visual nature of Pinterest aids in comprehension here – with a picture of Clark Gable accompanying the note that this translates as “White Label”. Though trivial, this board highlights the potential that Pinterest has to visually educate the masses on a broad range of topics.
3. Marketing Through Wedding Inspiration
Wedding Republic, a Canadian company, is tapping into the Pinterest craze. The company offers an online cash registry where couples list the gifts that they’d love to receive at their wedding. This list is then transformed into a page which is circulated to guests, allowing for them to choose which gift to purchase for the couple.
Wedding Republic’s Pinterest, however, is more than just a simple advertisement of their services. With boards titled “Yummy Treats!” and “Location, Location, Location”, the page is cleverly designed to encompass all features of a wedding package. This maximises the range of searches that may lead to the page, in turn introducing more people to their company who perhaps hadn’t even thought about such a service.
How Will Pinterest be Used Next?
These are just a handful of the many imaginative ways in which Pinterest is currently being used. It remains to be seen whether Pinterest is truly an effective advertising technique for businesses. It is undisputed, however, that this medium opens up new opportunities for education and entertainment.
Photo by shelleyp