Just like many other social networking sites, Pinterest has seen a rise in the number of people pretending to be brands and celebrities. These virutal squatters will occasionally make a good attempt at pretending to be somebody (or something) they’re not, but a lot of the time satirical content gives the game away.
One popular example of a fake Pinterest account is the Michelle Obama impersonator. While her health campaigns were in full swing, a Pinterest impostor set up an account under her name and began posting images of restaurants that serve lots of junk, posting “Places where I’ve consumed incredible amounts of calories while campaigning for America to eat healthier.” Clearly, that was not Michelle Obama, it was a fake pinterest account set up by somebody attempting to use her image as a form of humor.
Sometimes it is a little harder to spot a fake Pinterest account that is trying to parody a celebrity or politician. One person who has recently been impersonated on Pinterest is Nicolas Sarkozy, the president of France. At first, the pins posted under his account consisted of images of his wife, which seems perfectly plausible for a couple in the public eye. However, slightly out of character pins were used, such as yachts he wanted to buy and pens he had stolen. This is a great demonstration of how slips in a professional attitude could indicate that a Pinterest account is fake. If in doubt, consider whether it is really likely that a public figure of any kind would show an unprofessional attitude.
Spotting a fake Pinterest account imitating a cooperation takes a little more work, but it is still possible. While a genuine account will pin their latest innovations, as well as anything that reflects their general company ethos, a fake one will be way off the mark. Fake brand Pinterest accounts may focus on certain elements of their business, and not their latest news. Remember, Pinterest is every inch the marketing tool for well-known companies, so they will not be pinning irrelevant or out-of-date interests.